What can this copywriter + marketing
strategist do for you?
You choose
Conversion-driven Website Copy +
Equity-focused Messaging
Does this sound like you?
- “I want to launch my business and need someone to help with my website copy and structure”
- “My business is transitioning from B2C to B2B but my website isn’t aligned with the goal. I want it switched up.”
- “We Invested $5,000 into our website yet website visitors are ignoring our offers”
- “I’m working on a new product and I need a conversion-driven sales copy without cliché”
Playing the PRICE GAME won't miraculously get people to make a BUYING DECISION.
I help you win the game without succumbing to downward price pressure. You get to
- Charge 3X the average fee
- Increase the demand for your product which leads to
- A long waitlist.
This is achievable when you sell your prospect's desires not your product. How?
Before we proceed, what exactly are you selling?
If you are like many, you mentioned your product/service name. And that’s COMMODITIZATION.
By the way, I’m here to erase your product commoditization and help it stand out in your market.
As a Real Estate Advisor, you are selling hero status not houses. Health and wellness sell confidence while financial advisers sell peace because a broke man lacks peace of mind.
Now let me show you behind the copy scene…
My unfair copy modus operandi
Before I write a single line, here’s what you get…
Brand Evaluation
Get to know your brand and its core message
- Extensive Stakeholders Interview (you get an in-depth questionnaire and a diagnostic call).
- Target market and audience
- PESTLE analysis
Diagnostics + Data Mining
Understanding what drives your brand, the chink in its armor, and the buying emotion.
-
Extensive Stakeholders Interview (you get an in-depth questionnaire and a diagnostic call).
- All existing data about sales history and customer services
- Past ad results to discover what's working and what's not.
- Funnel, google analytics data, and heatmaps to assess site strengths and weaknesses
- Customer feedback
- Online review
- Identify your conversion touchpoints
Mirror research
A thorough analysis of your market and how you can serve her need
- Assess market awareness and sophistication level
- Identify the core desire of your market
- Assess how you can pick your battles with the highest chances of winning
- Assess the conversation of your market and how you stand to solve it with your offer.
Competitive Analysis
- Birdeye analysis of your top 3 competitors: what they do best and their weaknesses
- And you can make your competitors inferior without outrightly bashing them
Coin your POP (propositions, offer, and price)
These 3 elements can either break or make your business. I help you…
- Crystallize your propositions: Sharpen your five propositions and capitalize on one. Your proposition is directly tied to your price. Its absence will make your prospect do price comparison shopping and you lose.
- Evaluate your offer: When your offer is magnetic and irresistible to your ideal clients, they will always buy. I'm not here to help you sell your products. I help you capitalize on the one thing in your product that fulfills your ideal customer's desires which he is willing to pay big bucks for.
- Fix your price: You are afraid of charging your worth because you are yet to understand your culture and subculture price linkage. This sound like jargon. Just know I will help you charge premium fees by creating an enjoyable, unique, and unusual experience for your customers.
Assemble the copy
An impeccable copy isn’t written, it is assembled.
- The copy body is built on your brand's main proposition/product unique mechanism + proven mirror market research elements. It is not just a copy, it is a conversation between you and your prospect.
- Your copy intensifies your ideal customer desire. Your copy is DTH or B2H (H=Human). B2B is a myth. Real people make the decisions.
Crystallize the copy
This is where it gets interesting. I remove all the extra details. Make the copy flawless. And it moves your customer down a slippery slide till he pulls out his wallet…and hands you the money in exchange for your value.
Review
I work with you and your team to tweak the copy till it is impeccable. But I believe you won’t be needing countless reviews. Based on my experience, my clients only need an average of 1 review. Don’t fret, you get access to unlimited revisions within 30 days after the first draft is submitted. Your satisfaction is my priority. It doesn't end here.
Illustrate Site Map
- Create wireframes for your pages Why wireframes? Because a good copy with bad design is useless.
- Illustrate site navigation with a clear explanation (video attached)
- Page categorized with page titles and
Design Coordination
- Clear, detailed direction for your designer and developer (if you have an in-house team) Based on experience, I realized this becomes an exhausting battle. A better option is...
- Let my designer (who gets booked 2 months in advance) handle the headache for you. This is included in your package
Marketing System Initiation
You are getting beyond a copy, you are getting your business set up for success. And letting your investment pay for itself. This alone is worth your investment. This is a 3-in-1 conversion, retention, and referral system.
Working with Oyin eased my ad anxiety and got me great results.
She broke down my past results in an understandable way. She gave easy-to-follow suggestions on how to restructure my ads and landing pages for better results. Based on her recommendations, my results have been excellent. I consistently get new leads on a daily basis. I had to lower the ad budget so that I'm not booking too far out. I am glad that we were introduced and I am excited to work with Oyin in my upcoming endeavors. She knows her stuff.
Your website as the #1 credibility validator for your brand should be optimized for conversion.
How sumptuous do you want it to be?
Diamond
7 pages
- Complete brand equity messaging guide
-
Compelling and conversion-driven copy for 7 pages of your site.
- Home
- About
- 5 additional pages
- Website Design
- Marketing system initiation
$10,000
Platinum
4 pages
- Complete brand equity messaging guide
-
Compelling and conversion-driven copy for 4 pages of your site.
- Home
- About
- 2 additional pages
- Website design
$6,000
Gold
1 page
- Complete brand equity messaging guide
-
Compelling and conversion-driven copy for 1 page of your site. It can be any of the three below
- Home or
- Landing Page or
- Sales copy
- Landing page wireframe
$3,000
"Oyin was born a copywriter, she has ruthless eyes for details"
You are born to do this kind of work (being able to spot those things and to know what to do to change things). I'm very happy with the copy, Oyin did a great job. I looked at the story and she said it much better than mine, especially the rejuvenating system for affiliate marketing. It's very good, thank you.